Our Story

Made in Morocco 🇲🇦

What is "Wasimi?"

Wasimi is more than a name.
Rooted in the Arabic words “Wasīm” (وسيم) — meaning graceful and handsome,
and “Wasama” (وَسَمَ) — meaning to mark or distinguish,
our brand represents the elegance you wear and the identity you carry.

For us, it symbolizes the idea of carrying identity with pride — being visibly rooted in heritage, tradition, and faith.

In a world full of noise, trends, and temporary things, Wasimi stands for what is timeless.

Handcrafted in Morocco 🇲🇦

Summer Collection Now Live ☀️

Free Shipping on Orders Over $120 📦

Handcrafted in Morocco 🇲🇦

Summer Collection Now Live ☀️

Free Shipping on Orders Over $120 📦

Embark on Our Journey

Wasimi began as a shared dream — a project between brothers who believed that clothing could carry more than style. It could carry identity.

Born out of late-night ideas, cultural nostalgia, and a desire to reconnect with our roots, Wasimi is more than a brand. It’s a story — one woven with intention, heritage, and faith.

Together, we’ve built something that honors the hands of Moroccan artisans, elevates the beauty of tradition, and creates a space for Muslims — reverts and born Muslims alike — to express who they are with elegance and confidence.

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“Wasimi isn’t just clothing, it’s identity. I wore the thobe to Jumuʿah, and three brothers asked where I got it. The fit is clean, the stitching is proper, and you can feel the barakah in Moroccan craftsmanship.”

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“I’ve never worn something that felt so connected to my deen and culture at the same time. From the gandoura to the Oud, everything is premium. Wasimi came through with elegance and sincerity.”

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“Wasimi reminds me that modesty can still be powerful. I wear the thobe not just for Eid, but it's an everyday thing now. It’s a statement — rooted, comfortable, and made with purpose.”

From casa to cali

At Wasimi, we work one-on-one with Moroccan craftsmen, tailors, and embroidery artisans — not factories. Every garment is the result of a real conversation, shared tea, and mutual respect. These are not just transactions; they’re relationships built on trust, tradition, and a shared love for the craft.

Rooted in faith and driven by purpose, we are committed to elegance, authenticity, and ethical practices. Our pieces are handcrafted by skilled Moroccan artisans who carry generations of knowledge in their hands.

⭐️SATISFIED CUSTOMERS ⭐️

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Wasimi in Motion...

Today, you can find us at curated pop-ups across Northern California — from masjid events to cultural markets — showcasing our handcrafted Moroccan thobes, elegant caftans, and signature attars.

Each event is a chance to meet our community face to face, share our story, and offer pieces that reflect faith, heritage, and timeless design.

Wasimi isn’t just found online — it’s experienced in person.